UCLA Online Press Room Shows Web-Savvy Communications

LOS ANGELES, CA. – September 25, 2008 – With search engines firmly in place as the dominant channels through which we all find news and information online, The University of California at Los Angeles (UCLA) has retooled its online press room (http://newsroom.ucla.edu/home) and empowered more than 45 campus public information officers to search engine optimize and distribute their news directly to the public through an online press room that looks more like a news portal than a press release archive.

“Search engines only deliver information that’s been published to the web,” said Eric Schwartzman, founder and chairman of iPressroom, which provides the online press room PR software (http://www.ipressroom.com/pr-software) as a service platform that hosts the expanded UCLA news room. “By making information about their ground breaking research, health sciences discoveries and other campus-related news available through their online press room, UCLA is leveraging the power of search engines to deliver breaking news and information to the public on their own, custom news portal.”

With the iPressroom web-based, online press room (http://www.ipressroom.com/online-pressroom) software as a service, campus public information officers login, upload, search engine optimize (SEO) and submit their news and press releases to UCLA’s Office of Media Relations for approval and online publication to the UCLA Newsroom autonomously.

One click from UCLA’s homepage, the online press room has all the features one would expect to find on a professional news gathering organization’s website including six main content sections by subject area, RSS feeds by subject area, email news alert subscription options, advanced search capabilities, embeddable online video, multiple image galleries, integrating measurement, content syndication and a faculty subject-matter experts database.

iPressroom’s online press room management software makes it easy for public information, public relations, media relations, corporate communications, university communications (http://www.ipressroom.com/university-communications/), marketing and other nontechnical personnel to SEO and publish news and information to the web without relying on a webmaster or skilled IT personnel. Armed with a broadband internet connection and web browser, the iPressroom point and click interface makes it possible for organizational communications professionals to: