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2009 Digital Readiness Report
Online Communications Skills Employers Want and Candidates Need in Today’s PR and Marketing Job Market This report provides insights into the specific strategic and tactical digital communications skills that employers are seeking from public relations and marketing job candidates. The research report is intended to help public relations, corporate communications and marketing professionals better understand and appreciate how organizations are integrating online communications into their business practices, and what online communication skills they need to acquire to be competitive in today’s job market.
Research Fellows:
Eric Schwartzman, iPressroom
Tom Smith, Trend Stream
Don Spetner, Korn/Ferry International
Barbara McDonald, Public Relations Society of America
Eric Schwartzman, iPressroom
Tom Smith, Trend Stream
Don Spetner, Korn/Ferry International
Barbara McDonald, Public Relations Society of America
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