Recent Blog Posts
Jun 22, 2009
Online Newsroom Best Practices with Toyota Social Media Supervisor Scott Deyager
Online newsroom best practices, online newsroom design and social m...
May 07, 2009
Are you Digital Ready?
After teaching hundreds of PR and communications professionals all ...
Jul 18, 2008
On the Record...Online with David Carr of the NYT's Keynote at PRSA
Link to Podcast Post
New York Times Media Business Columnist David Carr goes On the Record...Online at the Digital Impact Conference in New York, June 9 & 10, 2008. Carr writes The Media Equation column for the Monday Business section...
Search Optimize Your Content
Search Engine Optimize Your Site
The media's reliance on search engines continues to increase. Customers are researching and qualifying purchasing decisions online more than ever before. Are they finding your company or products? If they aren't finding you, or worse, if they are finding your competitors, an effective SEO program can let you recapture this stream of online opportunity.
The Business Case
With more than 13 billion monthly web searches in the U.S. alone, search engine visibility is more important than ever. If your organization doesn't show on the first two pages of Google or Yahoo results for your top keywords, you're missing real opportunity.
For a recent client, iPressroom issued a search-optimized press release and within days had delivered top 5 ranking results from both Yahoo! News and Google News, thus driving traffic and sales directly to the client's main site, as well as raising awareness of the brand.
This ranking is notable because:
- In a highly competitive industry dominated by long-time players, this newly launched site emerged on to
- There were over 75,000 views of the press release, with more than 1200 views by journalists
- The client used an iPressroom-hosted landing page to convert this traffic to real leads and sales
What You Get
Your site can gain immediate and long term rankings for critical search phrases, driven by newsworthy, topical, Search Optimized press releases. Smart marketers and search optimization experts are already using this approach to deliver real results. Don't let your company be left out. Talk to us about our Search Optimized Press Release Wizard (included with all product packages) or available for a standalone license.- Get high keyword ranking in Google News and Yahoo! News
- Generate more publicity
- Build brand awareness
- Increase Internet traffic
- Generate more leads