Recent Blog Posts
Jan 27, 2010
Ten Reasons Why You Need a Better Online Newsroom in 2010
Many of us start the new year with a new set of goals, and high hop...
Jan 11, 2010
The City of Calgary launches new newsroom
The City of Calgary is launching a multi-media newsroom today which...
Dec 23, 2009
Guantanamo PR Chief on Gov 2.0, Social Media Engagement and Mainstream Media Relations
Handling public affairs at the detainment facility operated by th...
Search Optimize Your Content
Search Engine Optimize Your Site
The media's reliance on search engines continues to increase. Customers are researching and qualifying purchasing decisions online more than ever before. Are they finding your company or products? If they aren't finding you, or worse, if they are finding your competitors, an effective SEO program can let you recapture this stream of online opportunity.
The Business Case
With more than 13 billion monthly web searches in the U.S. alone, search engine visibility is more important than ever. If your organization doesn't show on the first two pages of Google or Yahoo results for your top keywords, you're missing real opportunity.
For a recent client, iPressroom issued a search-optimized press release and within days had delivered top 5 ranking results from both Yahoo! News and Google News, thus driving traffic and sales directly to the client's main site, as well as raising awareness of the brand.
This ranking is notable because:
- In a highly competitive industry dominated by long-time players, this newly launched site emerged on to
- There were over 75,000 views of the press release, with more than 1200 views by journalists
- The client used an iPressroom-hosted landing page to convert this traffic to real leads and sales
What You Get
Your site can gain immediate and long term rankings for critical search phrases, driven by newsworthy, topical, Search Optimized press releases. Smart marketers and search optimization experts are already using this approach to deliver real results. Don't let your company be left out. Talk to us about our Search Optimized Press Release Wizard (included with all product packages) or available for a standalone license.- Get high keyword ranking in Google News and Yahoo! News
- Generate more publicity
- Build brand awareness
- Increase Internet traffic
- Generate more leads