iPressroom Uploads First Virtual Press Room Online

Santa Monica, August 23, 2001 – iPressroom, an application service provider that leases virtual press rooms to companies on the Internet, has uploaded a demonstration of its new public information management interface to the Net, the new media concern for hire announced today. iPressroom, which requires no special client-side software, enables non-technical personnel to upload and distribute press releases, media alerts, company news and information, pictures, audio and video news releases, earnings reports and other financial information from their own, customized online press center.

“iPressroom is an easy, efficient way for companies to make their corporate news and information readily accessible to the public,” said Chris Bechtel, iPressroom’s chief operating officer.  “As companies scramble to Internet-enable their businesses, many are struggling to keep the press side of their websites up to date, since more often than not maintenance is handled by the IT staff, who are focused on more critical tasks,” continued Bechtel, who created iPressroom to help corporations better manager their public relations efforts.

Designed by communications professionals, iPressroom provides administrative support for public, media and investor relations on the Net.  The product frees communications professionals to focus on the human side of corporate communications by automating tasks like list management, news distribution, media bookings, media tours, clips management and more.  Recognizing that content management is important as the content itself, iPressroom empowers corporations to effectively develop, distribute and communicate their messages to their stakeholders in a variety of formats without taxing their internal IT resources.