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Join Chris Bechtel at PRSA's New Media Seminar
The PR industry is helping redefine how organizations communicate using new media. While this brave new world is ripe with opportunity, the challenge for PR pros is finding a way to stay up-to-speed on the latest technologies, tools and trends.
That's why PRSA-LA has assembled an all-star panel of new media experts for this half-day professional development seminar.
That's why PRSA-LA has assembled an all-star panel of new media experts for this half-day professional development seminar.
Schedule of Events:
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8:00 am - 8:30 am Registration / Continental Breakfast / Networking
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8:30 am - 9:15 am Keynote: Jess Baron, Editor in Chief of Yahoo! News
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9:15 am - 10:45 am Communications Experts Share Latest Tools, Trends & Insights Moderator: Paul Dyer, New Media Managing Director, CarryOn Communications Panel: Daryl McCullough, CEO, PainePR Ben Brosseau, Founder, Ben Brosseau PR Chris Bechtel, VP of Products & Services, iPressroom Craig Howe, CEO, RocketXL Melinda Moore, VP of Consumer Technology, Allison & Partners
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10:45 am - 11:00 am - Refreshment Break
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11:00 am - 12:15 pm Quality Time with Digital Minds" Interactive Break-Out Sessions Attendees will choose two topics of interest during this hands-on, interactive session with live Internet access. Each break-out group will be led by an expert who will present a case study and lead a discussion of how leveraging new media can impact campaigns for different industries. Topics include Online Influencer Engagement, Social Networking, Web Design for Maximum Reach, Utilizing Mobile Technology & Web Video, Research & Data Gathering, Information distribution Tools, and Blogger Relations, among others.
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12:15 pm - 1:30 pm Luncheon and Panel Program Presented By "What's Next for Media? Predictions of Changes We'll See in 2009 and Beyond" Moderator: Romina Rosado, Global Head of Marketing, The NewsMarket Panel: (In formation - check www.prsala.org for further updates) This luncheon program will feature a panel of respected journalists and bloggers who will cover topics such as predicted changes in broadcast TV, radio, print and electronic media, the consolidation of newspaper groups and its public relations impact, how the digital switch in February 2009 will affect the television industry, plus and other future media, cutting edge topics.
Cost:
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$125 - PRSA-LA Members
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$110 - PRSA-LA Young Professionals/Associate Members & PRSSA Student Members
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$160 - Non Members RSVP Information Advance Reservations Only.
Payment deadline:
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October 9. No refunds after this date. Add $10 for payments received after October 9.
Payment Options:
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Online at http://www.acteva.com/go/prsala
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Phone by credit card at (323) 461-2372
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Mail check to PRSA-LA, 11271 Ventura Blvd., #514
Studio City CA 91604
(Include name, e-mail and company of all attendees For more information about PRSA-LA, please visit our web site at www.prsala.org.)
