Case Studies

Challenge: Promote anti-virus, anti-spyware, and security software product company to 3 distinct business segments and a global audience of IT professionals in a crowded market-place.

Strategy: Create a series of podcasts featuring unfiltered discussions with Trend Micro security experts that reveal the people behind the company while educating at the same time.

Results: Trend Micro podcasts made available across more than half a dozen micro-sites yet syndicated into 3 feeds (Small Business, Medium Business and Enterprise). Nearly 2,000 feed subscribers in 14 days.

View the full Trend Micro case study

Challenge: Help the LA Opera build stronger relationships with its existing subscribers and attract new, younger subscribers by giving audiences a rare, behind the scene look into one the world’s leading opera companies.

Strategy: Told through the perspective of the director of the company’s latest production, profile the relationships between the incomparable creative talents collaborating and the production process.

Results: LA Opera is the world’s first opera company to experiment with podcasting. Placido Domingo, Anna Netrebko and Rolando Villazon will all be featured in the first episodes. Featured in NY Times, LA Times and Hollywood Reporter.

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