Recent Blog Posts
Mar 12, 2010
Top 5 PR Steps to Boost Your Clients Online Media Strategy
While the fundamental principals of PR remain the same, t...
Mar 01, 2010
Staying In Front of the Story in a New Media World
Photo credit:www.flickr.com/photos/bz3rk/ CC BY-NC...
Jan 27, 2010
Ten Reasons Why You Need a Better Online Newsroom in 2010
Many of us start the new year with a new set of goals, and high hop...
Corporate Podcasting
What is Corporate Podcasting?
Corporate podcasting is an easy way for you to share your organization's message with global audiences using audio or video. iPressroom can support your corporate, agency or nonprofit podcasting program by powering a site that will operate as a one-stop branded distribution channel, from which you can deliver content and provide a clear way to subscribe to your series.
What Are the Benefits?
In the past, the economics of broadcasting put the production and distribution of media out of reach for many marketing communicators. Podcasting is the first affordable, practical solution to deliver content to broad, disparate, and niche audiences alike without relying on advertiser supported media. Using your own branded podcast site, you will be able to effectively leverage your content and reach your audiences.
- Clearly brand your series and create an audience
- 100% efficiency for conversions, since listeners opt-in to hear your messages
- Allows you to create a place to hold a dialouge with an audience of educated, influential listeners with a high disposable income
- Leverage electronic programming without an outside news media filter
- Take advantage of the most cost effective electronic media distribution channel available
What Do I Get?
Whether you need a complete turn-key corporate podcasting program or just a few a la carte services, let iPressroom find a solution that's right for you. Features include:Branded Corporate Podcast Site Integrated with Your Existing Site
Get audio and video podcasts on your site quickly and easily and include the latest features your audiences epxect.
Corporate Podcast Planning and Script Development
With our expert podcast producers ensure your approach will drive the results you need.
Corporate Podcast Production, Engineering, Mixing and Mastering
Our engineers, producers and editors can capture your content live or by phone and deliver high-quality professional audio or video.
Custom Intros and Outros with Music
Our voice over artists and producers will create custom intros and outros and show ID's for you that include professional licesned music to give your content (and your brand) a clear identity.
Sponsorship Announcement
Our team will help you create a compelling sponsorship/promotion that will drive listeners to your site.
Hosting, Distribution and Branded RSS Feeds
We'll take the load off of your servers use our content delivery network (CDN) and iTunes specific RSS feeds to server your content to listeners around the world.
Corporate Podcast Marketing
Our experts can help you market and promote your podcasts for improved reach and effectiveness.
Integrated Reporting and Measurement
Using our media platform CMS to power the podcast delivery, you'll be able to see what people are listening to/watching, how they found you, and where they are in the world.
Syndication through iTunes, Yahoo Podcats, Odeo and more
With our ready-built iTunes specific RSS feeds and our automatic notification engine, we'll help you deliver your content to the major podcast aggregators easily.
Social Video Communications
Use our integrated online video, with embed codes and social sharing, to give your audience full access, encourage conversations, and easily distribute to iTunes, YouTube, Revver, MetaCafe, and Yahoo Video, among others.
Get Started
Find a Solution That's Right for You
Whether you're looking to "get your feet wet" or produce a 10 show series, iPressroom has a podcast production package to meet your needs:
Package Features Include:
|
Podcast SiteManager™ plus
|
Podcast SiteManager™ plus
|
Original Branded Content
iPressroom has the top podcast producers and engineers working with clients to deliver quality, compelling content to listeners using the latest digital audio recording and packaging techniques. Don't waste time, use the professionals.
Sample Podcasts
 | |
Get the story behind the story as reporters from the mainstream media and newsmakers discuss how information technology is changing media news and entertainment, and business to business and consumer marketing. Award-winning podcast hosted by Eric Schwartzman, founder and chairman of iPressroom. | |
 | |
Arts Organization. Behind the scenes interviews with the directors, stars and talent including Plácido Domingo, Eli and Edythe Broad General Director and James Conlon, Music Director from the Los Angeles Opera | |
 | |
Corporate Learning and consulting. discoverthelatest developments in the world of corporate training with an emphasis on critical business issues such as talent management, business acumen, leadership and organizational change. | |
 | |
Security Software. Interviews with leading internet security experts from Trend Micro, a leader in antivirus, anti-spyware and gateway security software. | |
 | (an EMI Company) |
Music Library. All about composing and licensing library music for use in film, television, trailers, promos, video games, new media, radio and more. Sponsored by APM, the premier provider of production music services. | |
| |
Get the story behind the story as reporters from the mainstream media and newsmakers discuss how information technology is changing media news and entertainment, and business to business and consumer marketing. Award-winning podcast hosted by Eric Schwartzman, founder and chairman of iPressroom. | |
 | |
Book Publisher. Behind the Book is a showcase of Greenleaf Book Group's hottest new and upcoming authors. | |
 | |
CAD software company. Behind the scenes look at SolidWorks World 2007 user conference as can only be told by members of the SolidWorks community and talk about the latest conference updates. |
Get Started
Get a Return On Your Investment
Hire a professional to produce, host and distribute your podcasts through a branded podcast site.
- To breakthrough the deluge of online content, your content needs to not only look and sound professional but provide real value for consumers of that content using the appropriate approach.
- iPressroom has some of the top new media podcast producers on staff with proven experience delivering high-quality, effective content via their own branded sites for leading companies and organizations including the New York City and Los Angeles Operas, Trend Micro, and many others.
- iPressroom's CMS has all the features built-in to deliver high-quality content your own podcast site and saves your internal IT team the time and cost to custom build a solution and burden existing infrastructure.