A lot of thought went into our new set of features enabling organizations to effectively and efficiently add Social Video Communications to their organization’s website. As always with iPressroom, we had to offer industry-leading tools that anyone could use without making any significant changes to their web hosting infrastructure.

Currently a lot of organizations are content with using third-party video for their website. I think YouTube drives a Faustian bargain. You get free social video on your site and they get to siphon off your traffic. We all know intuitively that it’s easier to watch than it is to read - which is one of the reasons why online video is becoming the premium online engagement channel. What we wanted to do at iPressroom is make it easy for non-technical people to use online video on their websites without any of the downsides.

Here’s the list of features we were able to offer:

• Capable of delivering HD video to any computer
• Full-screen capable
• Not water-marked, enterprise level solution, player can even be modified to match client branding
• Built in embed and link codes and Email-to-a-friend for sharing
• Integrated social sharing (post videos to Digg, Reddit, etc)

We’d love to hear your feedback on these new features and what you think the future holds for online corporate video sharing. To learn more about the social video communications service or any of the product packages that this service is a part of, or, to learn about adding just the video platform to your website or a client's website, contact us for a demo or consultation.