Recent Blog Posts
Jan 27, 2010
Ten Reasons Why You Need a Better Online Newsroom in 2010
Many of us start the new year with a new set of goals, and high hop...
Jan 11, 2010
The City of Calgary launches new newsroom
The City of Calgary is launching a multi-media newsroom today which...
Dec 23, 2009
Guantanamo PR Chief on Gov 2.0, Social Media Engagement and Mainstream Media Relations
Handling public affairs at the detainment facility operated by th...
Online Newsrooms
What is an Online Newsroom?
An Online Newsroom is typically a section of your website that allows your company or organization to communicate directly with both the media and your audiences. Fully branded and seamlessly integrated with your main website, our Online Newsrooms include an all-in-one content management system for easy web publishing, media contacts management, press release distribution, statistics and tracking, and the latest in new media tools and services such as blogs, audio/video podcasts and RSS.
Includes best practices in:
Includes best practices in:
What Are the Benefits?
Stop fighting for budget dollars and IT support. Maximize your return on investment and migrate easily into the age of digital PR with a publicist-tested platform.
- Control your content
- Generate more press coverage
- Increase your search engine visibility
- Get your messages directly to the media and to the public
- Manage your online reputation
- Add new media and social media to your mix
- Measure and report the results
What Do I Get?
Online Newsroom packages from iPressroom come with a complete set of easy-to-use online PR tools including:
Multimedia Management and Distribution (with Social Video Communications)
Easily add streaming audio, video and high-resolution images to your newsroom and distribute your content to iTunes, YouTube, and Flickr.
Press Release SEO
Optimize your news releases for better results in search engines with iPressroom's search optimizating Press Release Wizard.
Media Contacts Management
Easily manage a central list of the PR contacts for your organization and also keep lists of media contacts to record coverage and send out email blasts to.
Social Media Integration
Let others share your content easily over the latest social media sites and send your content to some of the leading 3rd party sites, such as Flickr and YouTube.
Best-Practice Consulting
You can be certain that you are delivering your messages to your audience in the most effective way possible with guidance from our experienced design and delivery teams.
Dedicated Support for your Account
24/7 technical support from dedicated Web Content Coordinators and a Service Level Agreement with guaranteed up-time are included with every Newsroom package.
Stay Ahead of the Market
Product enhancements, upgrades and innovation are available to you through the life of your site.
Easily add streaming audio, video and high-resolution images to your newsroom and distribute your content to iTunes, YouTube, and Flickr.
Press Release SEO
Optimize your news releases for better results in search engines with iPressroom's search optimizating Press Release Wizard.
Media Contacts Management
Easily manage a central list of the PR contacts for your organization and also keep lists of media contacts to record coverage and send out email blasts to.
Social Media Integration
Let others share your content easily over the latest social media sites and send your content to some of the leading 3rd party sites, such as Flickr and YouTube.
Best-Practice Consulting
You can be certain that you are delivering your messages to your audience in the most effective way possible with guidance from our experienced design and delivery teams.
Dedicated Support for your Account
24/7 technical support from dedicated Web Content Coordinators and a Service Level Agreement with guaranteed up-time are included with every Newsroom package.
Stay Ahead of the Market
Product enhancements, upgrades and innovation are available to you through the life of your site.
Get Started
Find a Solution That's Right for You
Whether you are a small agency or non-profit, a large corporation or University, iPressroom has a package that fits your needs.
Package Features Include:
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Online PR Manager™ plus
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Online PR Pro™ plus
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Let Us Help You
All online PR packages are available on-demand as a hosted software-as-a-service (SAAS) solution and include best-practices consulting, design, site set-up and integration (with your brand/site), content upload and training.
To help our clients extend their internal capabilities and to support our integrated portfolio of hosted online PR solutions, iPressroom provides the following services:
To help our clients extend their internal capabilities and to support our integrated portfolio of hosted online PR solutions, iPressroom provides the following services:
- Search optimized press release authoring and distribution
- Media contacts lists and management
- Media monitoring and measurement
- Webcasting and Podcasting
- Video news release and video production
- Blog program strategy and management
- RSS and content syndication strategies
Plus:
- Digital Strategy
- Web and Interactive Flash Design
- Editorial Services
- Education and Training
- Managed Services
- Technology Consulting
Get Started
What Our Clients Say
 | "Our new internet pressroom will help us reach more journalists more effectively,while preparing us for the future of media relations online." - Carolyn Aberman, Director of Publicity, Target Corp. |
 | "iPressroom's proven platform and expert services helped us elevate our online presence faster than we thought possible." - Mike Bayless, Director of Creative Services, California Endowment |
 | "With a resource constrained marketing department, updating our website was often the last thing on our minds. iPressroom provided us with the ability to spread the management of our content across multiple resources within and outside of our organization. Now even I am able to easily manage and display event, product and publicity photos, videos and logos that ultimately helped us increase our awareness. Within minutes of a press event, we have the most recent coverage up on our website for the world to see. The service also helped us show our executives and investors the results we were able to deliver. More media coverage means more awareness, and that has translated into sales." - Bob Cooney, V.P. Marketing, Ecast Inc. |
 | "iPressroom is a comprehensive, full-featured online newsroom that allows us to distribute all of our multimedia content quickly and conveniently. Their team is great to work with and has always been quick to respond when we have questions." - Robin Luymes, Manager of Public Relations, Amway Global |
 | "We upgraded to iPressroom over another provider and quickly got twice as many features for the same cost." - Noelle Smith, Publicist, Smith & Hawken |
 | "We invest a good deal of time and resources reaching out to journalists who are interested in covering our news," said Trina Lee, CarMax, public relations manager. "With the new online CarMax media center, we're making it easier for journalists to research the company, and we are preparing the company for what's coming next in the world of online public relations and marketing." - Trina Lee, Public Relations Manager, CarMax |
Get Started
Get a Return On Your Investment
Why use a 3rd party hosted software platform for your Online Newsroom?
- Get your content online, when you need it, not when IT has time
- The web team might be able to build a homegrown newsroom - but do they have years of best practice knowledge in what the media and the public expect in an online newsroom?
- Shifting dollars from offline programs to online programs saves money, increases your online reach, and ultimately increases your results
- Reach a more relevant audience and engage them more easily with a complete set of rich media content
- Avoid the risks of free, unsupported, disparate software applications that don't have back-up