Recent Blog Posts
Jun 22, 2009
Online Newsroom Best Practices with Toyota Social Media Supervisor Scott Deyager
Online newsroom best practices, online newsroom design and social m...
May 07, 2009
Are you Digital Ready?
After teaching hundreds of PR and communications professionals all ...
Jul 18, 2008
On the Record...Online with David Carr of the NYT's Keynote at PRSA
Link to Podcast Post
New York Times Media Business Columnist David Carr goes On the Record...Online at the Digital Impact Conference in New York, June 9 & 10, 2008. Carr writes The Media Equation column for the Monday Business section...
New Media Strategy
What is New Media Strategy?
New media strategy is critical to the success or failure of your organizational communications efforts. The internet is changing the way organizations communicate, and the way people consume media and information. We can help your organization adapt to that change.
The Business Case
You can't secure budget to fund a new media communications initiative without a clear, concise and provable plan. iPressroom can help you create a business case document that demonstrates the reasons why putting dollars behind your new media communications initiative is in the best financial interests of your organization. When you present your business case in context against your industry and competitors, complete with statistical research and case studies of comparable initiatives, you will generate momentum for your efforts and create champions within your company, both of which are critical to your success.
What You Get
iPressroom will consult with you and your team to identify, formulate and realize strategic new media communications initiatives that help will help you effectively integrate the web into your existing internal and external communications programs.