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Recent Blog Posts

Mar 01, 2010

Staying In Front of the Story in a New Media World

Photo credit:www.flickr.com/photos/bz3rk/ CC BY-NC...
Jan 27, 2010

Ten Reasons Why You Need a Better Online Newsroom in 2010

Many of us start the new year with a new set of goals, and high hop...
Jan 11, 2010

The City of Calgary launches new newsroom

The City of Calgary is launching a multi-media newsroom today which...
More Posts

New Media Strategy

What is New Media Strategy?

New media strategy is critical to the success or failure of your organizational communications efforts. The internet is changing the way organizations communicate, and the way people consume media and information. We can help your organization adapt to that change.
 

The Business Case

You can't secure budget to fund a new media communications initiative without a clear, concise and provable plan. iPressroom can help you create a business case document that demonstrates the reasons why putting dollars behind your new media communications initiative is in the best financial interests of your organization. When you present your business case in context against your industry and competitors, complete with statistical research and case studies of comparable initiatives, you will generate momentum for your efforts and create champions within your company, both of which are critical to your success.

What You Get

iPressroom will consult with you and your team to identify, formulate and realize strategic new media communications initiatives that help will help you effectively integrate the web into your existing internal and external communications programs.
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