Recent Blog Posts
Aug 27, 2010
Online Newsrooms Perfect Solution for Colleges and Universities Facing Tight Budgets
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Aug 26, 2010
Customer Spotlight: Lacy Ravencraft of Ewing Irrigation Products
This time on the Customer Spotlight our guest is ...
Aug 06, 2010
iPressroom’s James Madden on The Importance of Online Newsrooms
iPressroom’s Southeastern Sales Director and form...
Microsites
What is a Microsite?
A microsite is mini website usually on its own domain or subdomain and is a powerful tool in generating targeted leads for your marketing/communications campaigns. Satisfy the increasing need to prove a return on investment by empowering marketing, PR, and promotions with the metrics and reporting capabilities of the web.
Includes best practices in:
What Are the Benefits?
Expand your online marketing capabilities and leverage the viral benefits of the web. Whether launching a new marketing campaign or adding fuel to an existing campaign, iPressroom can help you create, sustain and measure buzz.
With iPressroom’s powerful media platform CMS you can:
With iPressroom’s powerful media platform CMS you can:
- Launch dynamic, visually effective lead generation campaigns
- Add new media, online video, rich-media, blogging and podcasting to your site
- Use data criteria to automatically distribute leads among your sales staff
- Boost your search engine visibility
- Host virtual sales events on your website through podcasts and live webcasts
- Never wait on IT again
What Do I Get?
Microsite and complete website packages from iPressroom come with a complete set of easy-to-use website content management and online marketing tools including:
Powerful Web Content Management
Non-technical user can control your web content - not IT. Edit any page, digital asset, or site section at any time from any Internet-connected computer.
High-end Website Design Services
iPressroom's experienced website design team will evolve your existing branding and work with you to quickly deploy a microsite, landing page or full website ready to drive sales and awareness for your online marketing initiatives.
Integrated Email Campaign Management and Distribution
Distribute opt-in email campaigns to hundreds or thousands of recipents and track click-thrus, email opens and conversions. Send text or HTML using standard templates or your own custom email newsletter template. Drive recipients to landing pages designed to convert.
Multimedia Management and Distribution (with Social Video Communications)
Easily add streaming audio, video and high-resolution images to your newsroom and distribute your content to iTunes, YouTube, and Flickr.
Campaign Landing Pages
Create campaign, product, service or event landing pages for use with email campaigns and search engine marketing (Pay-per-click advertising). Add multimedia (flash video) and other elements to landing pages to increase response rates and drive conversions.
Lead Capture and Management
Use embedded forms and "call to action" kiosks to drive site visitors to register for more information and capture, track and measure those "leads" in your iPressroom account database and then send those leads automatically to Salesforce.com or other customer relationship management (CRM) system of your choice.
Social Media Integration
Let others share your content easily over the latest social media sites and send your content to some of the leading 3rd party sites, such as Flickr and YouTube.
Best-Practice Consulting
You can be certain that you are delivering your messages to your audience in the most effective way possible with guidance from our experienced design and delivery teams.
Dedicated Support for your Account
24/7 technical support from dedicated Web Content Coordinators and a Service Level Agreement with guaranteed up-time are included with every microsite package.
Stay Ahead of the Market
Product enhancements, upgrades and innovation are available to you through the life of your site.
Get Started
Find a Solution That's Right for You
All packages are available on-demand and include, best-practices consulting, site set-up, design, and integration (with your brand/site), content upload, and training.
Package Features Include:
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SiteManager™ plus
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SiteManager Pro™ plus
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Let Us Help You
iPressroom provides a number of a la carte services to help you get the most out of your online marketing and public relations programs.- Digital Strategy Consulting
- Web and Interactive Flash Design
- Editorial Services
- Education and Training
- Managed Services
- Technology Consulting
- Podcast Strategy and Production
- Blog Program Strategy and Management
- Video News Release and Video Production
- Search Engine Optimization
- Search Engine Marketing (Pay-per-click)
- Webcasting and Webinars
Get Started
What Our Clients Say
 | "We selected iPressroom’s all-in-one Online Marketer Pro technology and proven new media/podcast production services because it gave us a fast, manageable way to drive visibility and lead generation without starting from scratch." - Martin Johnson, Senior Marketing Communications Manager, Trend Micro, Inc. Click here to view a micro site |
 | "iPressroom helped us quickly launch a new full-featured website powered by their media platform CMS. The high-quality design and rich media features have helped us boost the perception of our firm and drive sales." - Avijit Datta, CEO, Aviana Global, Aviana Global |
Get Started
Get a Return On Your Investment
Today, a static website - where content does not change, or is not easily changed - just won't do it. You need a content management system (CMS) that can help you get web content to market fast and includes key features such as audio/video management, email distribution, blogging and social media integration all in one. Why should you consider a hosted CMS for your microsite?
- Get to market fast. Often your internal web team has other priorities. iPressroom can design, configure and launch a microsite in half the time.
- Lower total cost of ownership. Since iPressroom's packages include design, configuration, hosting and ongoing maint. and support, your total cost of ownership is far less than buying separately.
- Proven, bundled features and functionality. Your web team might be able to cobble together a disparate set of applications so you can deploy audio, video, podcasting, blogging, email campaign management, lead capture and other features - but is it worth their time?