iPressroom’s Southeastern Sales Director and former PR strategist James Madden on Why Online Newsrooms are Important in Today’s New Media Age

As a former PR strategist, I represented companies in a variety of industries. I created media exposure for my clients utilizing traditional PR methodology. In the new media age, what I quickly discovered is that news doesn’t truly exist till its posted online. If a reporter can’t find the story on Google or on a company website, it simply doesn’t exist. Until I came to iPressroom, I hadn’t seen an all-in-one PR product that uploaded optimized materials to an online newsroom, sent materials to reporters or consumers, provided an information resource for the media and, at the end of the day, presented my ROI through analytics.

After observing effective online newsrooms over the last few years, a few points became obvious. Successful online newsrooms function best when they present the following options to visitors: downloadable videos and images, updated news releases and announcements, RSS feeds, blogs, podcasts, social media connections, and reachable primary contacts. Reporters and consumers alike want easily accessible information, preferably contained on the same page. If they can’t find what they need, they grow frustrated and move on from the site.

As iPressroom’s Southeast Sales Representative, I would love for every company to experience how dynamic and easy-to-use our online newsrooms and CMS are to operate. But also, in today’s 24/7 media cycle, I encourage every PR professional to begin the process of creating an online newsroom for your company or your clients. It will save you time, it will save you money, and most importantly, it will maximize your company’s exposure. Myself or the rest of the experienced team at iPressroom will be glad to help get you started.