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iPressroom Corp., helps organizations including, Target, Trend Micro and UCLA extend the reach and effectiveness of their marketing and PR campaigns online using the latest new media tools and services, integrated into one powerful offering.
Available in pre-configured packages to meet specific client needs, iPressroom’s all-in-one digital marketing, online PR and new media platform (and specialized services) help, agency, corporate and non-profit marketing communications pros:
Designed by Marketing and PR Pros with decades of experience delivering on the needs of journalists on deadline, iPressroom provides practical tools and expert guidance for managing measurable online marketing communications campaigns that drive revenue by converting interest into sales leads.
iPressroom provides services to marketing and pr professionals working at leading Fortune 500 companies such as CarMax large entertainment pr agencies such as Interpublic-owned BNC (Bragman, Nyman and Cafarelli), as well as non-profit organizations, including the Northwest Area Foundation.
Our proprietary Online Media Center software works with most browsers and enables non-technical personnel to upload, approve and publish press releases, media alerts, company news, sales information, digital assets, logos, podcasts, images, audio, video news releases, earnings reports and virtually any other type of information that influences perception and action in key audiences including customers, investors, internal stakeholders and the news media.
iPressroom also offers fully managed solutions and services that include online news optimization, content development and management, search engine optimization, mirco-site, Extranet, and application development and implementation, podcasting and vodcasting, all powered by our marketing PR specialized web platform designed to deliver rapid, cost-effective results. Web Design Firms - talk to us about using our platform to speed website deployment. PR Agencies - talk to us about our tools for online campaigns and viral marketing tools.
Value Proposition: iPressroom's dynamic communications tools and services help companies effectively integrate their corporate Web site into all aspects of their public relations and marketing communications intiatives.
Designed by public relations and marketing experts, iPressroom frees organizations to focus on the strategic side of corporate communications by automating tasks like list management, news distribution, media bookings, media tours, clips management, content management and more. Since effective public relations depends more on building understanding than awareness, iPressroom outsourcing services empower corporations to effectively develop, distribute and communicate their messages to appropriate contacts in a variety of formats via the company’s hosted service to deliver faster, more reliable performance during peak traffic hours, remote access and an amortized fee schedule. iPressroom requires no local installation needs or maintenance of client software.
For agencies: Increase revenue per employee.
Product Offerings: At its core, iPressroom's online media center is a virtual press tent with no space restrictions that is always open. The specialized set of proprietary tools include; a news room, photo room, electronic room, one-on-one rooms, eNewsletters, blogs, media credentialing capabilities and survey and measurement mechanisms. For corporate and agency PR personnel, iPressroom can be used as a virtual news agency offering live, breaking coverage on the Net.
Service Offerings: Managed and unmanaged online media center, podcasting solutions, Internet pressroom management and online marketing communications software, consulting and support.
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