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iPressroom Editorial Staff: Friday, July 18, 2008 | 3:52 PM
New York Times Media Business Columnist David Carr goes On the Record...Online at the Digital Impact Conference in New York, June 9 & 10, 2008. Carr writes The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also works as a general assignment reporter in the Culture section of NYT covering all aspects of popular culture.
Show notes:
1:21 - Entertainment Beat Reporter John Horn at the Los Angeles Times on the types of stories he is interested in today, Special Features Editor Kevin Cassidy at The Hollywood Reporter on the news media's online migration, and Entertainment Beat Reporter Bill Keveney at USA Today on incorporating multimedia into his coverage.
6:59 - Intro to Carr's keynote speech at the Digital Impact Conference.
8:31 - Carr on the ever-changing advancements in media.
11:01 - Carr relates his 9/11 experience to the paradigm shift in mass media.
13:44 - Carr on the impact of electronic clutter.
13:21 - Carr on the best way to pitch him a story.
17:17 - Carr shares his amazement with Wikipedia.
17: 53 - Carr on the new push vs. pull media world.
19:02 - Carr reveals the importance of "the list."
20:38 - Carr on the mainstream media change in matrices.
23:11 - Carr on the strategies Dell Inc. took to gain a favorable shift in the blogosphere.
27:10 - Carr on the significance of search engine optimization.
31:56 - Carr on his opinion of podcasts.
32:52 - Carr on which e-mail account he personally uses and strongly recommends.
36:00 - Carr on why the small fries need attention, too.
42:55 - Carr on the time commitment that comes with starting a blog.
52:18 - Carr on the practices some PR professionals exercise that will no longer work.
55:51 - Carr on the types of videos that are best for publication Web sites.
1:00:25 - Carr on why conversation--rather than content--is king.
1:02:17 - Carr on what Clay Shirky, author of Here Comes Everybody, means by "narcissism doesn't know any special demographic."
1:12:00 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of online press room and PR Software as a Service provided by iPressroom.
iPressroom Editorial Staff: Friday, June 20, 2008 | 3:14 PM
PRSA Fellow Ira Yellen goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss the challenges of efficiently managing a PR agency.
This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company. Recently, Mr. Yellen was elected into Public Relations Society of America College of Fellows, a select group of public relations professionals who have contributed to the profession. He is also chairman of Glastonbury Education Foundation, a foundation committed to raising money for a variety of community education initiatives.
Show Notes:
3:10 - Yellen on the biggest challenges PR firms faces.
4:15 - Yellen on how PR agency managers can improve profitability.
6:10 - Yellen on understanding client goals, and managing client expectations.
7:29 - Yellen on the three most common problems that he finds at PR agencies.
8:45 - Yellen on the PR manager's ability to periodically reevaluate the direction of their agency in order to maintain profitability.
9:49 - Yellen gives practical examples on how agency owners can increase their profit margins.
10:59 - Yellen on the key indicators he uses the measure client deliverables.
11:53 - Yellen on delegating campaign responsibilities.
12:26 - Yellen on the traits he looks for when recruiting account managers.
13:14 - Yellen on recruiting individuals with the right communications skills.
16:41 - Yellen on what makes an optimal PR agency client.
17:35 - End
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
iPressroom Editorial Staff: Monday, June 9, 2008 | 10:02 AM
BusinessWeek computers department editor Spencer Ante goes On the Record...Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States. Ante will be attending the Digital Impact Conference in New York, June 9 & 10, 2008, to deliver a strategic recap alongside Eric Schwartzman on how to optimize the right tools at the right time for a successful equilibrium between traditional and new media.
Show notes:
0:28 - Intro
4:54 - Ante details a typical day at the office.
6:17 - Ante on his new book recently published by Harvard Business Press in April, 2008.
7:42 - Ante on what is currently going on with venture capital and how the economy is playing a part.
10:32 - Ante on the importance of PR and communications.
11:10 - Ante reveals why certain Web 2.0 companies reign more successful than others.
12:26 - Ante's thoughts on FutureWorks PR practitioner and PR 2.0 blogger Brian Solis' TechCrunch article entitled, "PR Secrets for Startups," and Seesmic CEO Loic Le Meur's response on why you do not need PR to get the word out.
14:40 - Ante on his thoughts on data portability migration.
19:04 - Ante reveals what surprises him most on where technology is headed.
21:06 - Ante on what he discovered studying the history of technology.
23:15 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
iPressroom Editorial Staff: Tuesday, June 3, 2008 | 12:53 AM
San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut go On the Record...Online to discuss the personality of their newspaper's opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media.
Show notes:
4:03 - Marshman on her daily responsibilities at the SJ Merc.
4:48 - Greenhut on his daily responsibilities at the OC Register.
5:27 - Marshman on the key to a successful PR pitch, and the best way to reach her.
8:10 - Greenhut identifies the OC Register's editorial philosophy.
9:41 - Greenhut on what warrants an editorial board meeting and the process of coordinating one.
12:12 - Marshman reveals some typical mistakes PR practitioners tend to make when attempting to coordinate editorial board meetings.
16:31 - Greenhut on the SJ Merc editorial section's "off the record" policy.
17:30 - Marshman discusses the value of going off the record with the opinion page.
20:50 - Marshman's future outlook on the influence of editorial opinion.
24:51 - Greenhut on the challenges of being a part of the newspaper business today.
25:50 - Greenhut discloses the mistakes the newspaper business has made in response to today's changing media landscape.
29:24 - Marshman on the pressure blogs impose on mainstream opinion journalism.
31:14 - Marshman on what newspapers have that user-generated sources don't.
35:53 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
iPressroom Editorial Staff: Friday, May 16, 2008 | 3:59 AM
This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Ray Crockett is the Director of Communications for Coca Cola, the world's largest beverage company. He acts as the key spokesman for the company.
Show Notes:
3:13 - Crockett on reaching consumer audiences, which have become fragmented.
3:58 - Crockett explains integrating new media channels into Coca Cola's marketing/communications campaign.
4:20 - A day in the life of a Director of Communications at Coca Cola.
5:00 - Crockett on how he sees social media impacting his responsibilities as director of communications.
5:29 - Crockett on whether social media outreach should be the responsibility of public relations.
5:57 - Crockett reveals the single-greatest challenge of working for Coca Cola.
6:58 - Crockett on his greatest PR achievement at the Coca Cola.
8:02 - Crockett on how Coca Cola responds to claims that soft drinks are unhealthy.
8:49 - Crockett shares his perspective on negative publicity about high-energy drinks.
10:18 - Crockett on the challenges of marketing Coca Cola to the international community during this period of war.
11:31 - Crockett on what Coca Cola's iconic logo symbolizes.
12:10 - Crockett on targeting regional consumer interest in order to maintain global dominance.
13:26 - Crockett on allegations of racial discrimination within the company.
15:01 - Crockett on multi-cultural communications.
16:34 - Crockett gives advice to aspiring PR professionals on scaling the corporate pyramid.
17:45 - Crockett on the key character traits he looks for when recruiting employees for PR jobs at the Coca Cola Company.
18:24 - End
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
iPressroom Editorial Staff: Wednesday, May 7, 2008 | 10:27 AM
Show Notes:
1:16 - Digital Impact Conference in NYC, June 9-10
4:11 - Bernoff defines a Groundswell.
7:04 - Bernoff reveals how social technologies challenge institutional power.
9:05 - Bernoff categorizes social media participants.
10:53 - Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy.
12:21 - Bernoff on the Social Technographics Profile.
13:25 - Bernoff shares the mistake most organizations make participating in groundswells.
15:23 - Bernoff's biggest surprise from evaluating social media research data.
17:30 - Bernoff on how corporate culture affects a company's adoption of social media.
23:20 - Bernoff on achieving social media objectives and effectively measuring awareness and ROI.
26:01 - Bernoff on whether or not organizations should create a forum for dissent on their company website.
29:19 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best PR Agencies Los Angeles has to offer. Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
iPressroom Editorial Staff: Friday, April 11, 2008 | 9:25 AM
Cisco Systems' Senior Director of Corporate Communications Maureen Kasper goes On the Record...Online to discuss social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.
Show notes:
0:28 - Intro
4:25 - Kasper on how social media impacts her job responsibilities.
6:35 - Kasper discusses her biggest challenge to getting Cisco's internal team to adopt new media and social media tools and technologies.
9:34 - Kasper reveals two big opportunities that social media gives internal communicators.
13:59 - Kasper shares Cisco's objectives when using social media.
15:14 - Kasper on Cisco helps its employees blog responsibly.
16:46 - Kasper's biggest surprise about how organizations are using social media.
18:50 - Kasper on the separation between internal and external communications.
20:58 - End
iPressroom Editorial Staff: Thursday, March 20, 2008 | 9:48 AM
BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.
0:29 - Intro
3:10 - Fine on the PR/reporter relationship.
5:17 - Fine on the digital distribution of the news.
7:26 - Fine describes his BusinessWeek column "Media Centric."
8:26 - Fine's policy on embargoes.
12:40 - Fine on whether or not newspapers will survive.
15:30 - Fine on whether or not video on demand poses a challenge to cable and broadcasting.
26:23 - Fine on corporate adoption of new media.
28:40 - Fine on the appeal of social networks.
30:15 - Fine shares his opinion on the credibility of mainstream media blogs.
33:28 - End
Note: There is some drop out that occurs during the interview which omits a word or two here and there. You'll hear it when you listen. We think it was a RAM problem that we've corrected for future podcasts.
iPressroom Editorial Staff: Friday, March 7, 2008 | 6:00 PM
Slate.com reporter Chris Wilson author of " The Wisdom of the Chaperones Digg, Wikipedia, and the myth of Web 2.0 democracy" reveals the dirty little secret about the mythical wisdom of the crowd behind these social news sites. Show notes: 4:55 - Wilson shares his secret about user-generated content websites that is little known among the general readership. 7:51 - Wilson on the pros and cons of social media websites. 9:49 - Wilson on the public's perception of Wikipedia and Digg. 10:43 - Wilson explains his views on Wikipedia from a journalistic standpoint. 17:43 - Wilson reveals the social news editing models he thinks work best. 24:16 - Wilson on the fate of print news publishing. 27:30 - End
iPressroom Editorial Staff: Sunday, February 17, 2008 | 5:44 PM
Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era.
This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks. His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and increase intent to visit Disney Parks worldwide. Mr. Wardle's team launched the company's first word-of-mouth and online social network campaign, enlisting thousands of evangelists and leveraging their passion for the brand to convert new audiences. He also oversaw the first global PR campaign conducted by Disney Parks in celebration of Disneyland's 50th Anniversary. Prior to his current role based in Orlando, Fla., Wardle has served in an executive PR capacity for the Walt Disney Company in Los Angeles, Hong Kong, London and Paris.
Show Notes:
3:25 - Wardle discusses his role in the launch of Disneyland's podcast.
3:51 - Wardle on the promotional benefits of podcasting.
5:12 - Wardle on increasing transparency without destroying suspension of disbelief.
6:17 - Wardle on appealing to younger generations who are impervious to traditional media.
8:10 - Wardle on the current challenges of marketing Disney, an iconic American symbol, to the international community.
9:18 - Wardle on the future strategy of Disneyland Parks evolving in order to maintain the standard of excellence for theme parks worldwide.
10:03 - Wardle shares words of advice for PR professionals moving forward in the digital era.
11:25 - Wardle on his presentation at the PRSA 2007 International Conference.
11:47 - Wardle explains how people can subscribe to the Disneyland podcast.
11:53 - End
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
iPressroom Editorial Staff: Friday, February 1, 2008 | 3:29 PM
CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing.
Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online. Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa's guide to SEO firms for the past 3 years. An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com. He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide.
Show Notes:
3:16 - Odden gives examples of the benefits of SEO.
4:07 - Odden on the role of SEO in a media relations.
5:52 - Odden on the search engine optimized press release.
7:00 - Odden on keyword placement within a press release to secure an optimal search rank.
7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank.
8:50 - Odden on the impact of media data for search rank.
9:56 - Odden on developing separate press releases SEO and media relations.
11:55 - Odden reveals the strategy for managing a client's reputation by placing positive content as the primary link on a search rank.
13:50 - Odden on the ethical considerations of using inbound links to determine page rank.
15:54 - Odden on Google's shortcomings.
17:50 - Odden on recommending SEO to clients more interested in traditional public relations.
19:27 - Odden on developing an SEO marketing strategy to increase client visibility.
20:15 - Odden on why his PR strategy appeals to clients.
21:18 - Odden shares his single, biggest SEO mistake.
22:13 - Odden on his single, greatest SEO accomplishment.
23:09 - Odden on the challenges of learning to SEO content.
25:10 - End
iPressroom Editorial Staff: Friday, January 18, 2008 | 4:36 PM
On the Record...Online with Harvard Scholar Kevin Lewis who's study on friendships on Facebook was featured on page A1 of the New York Times.
iPressroom Editorial Staff: Friday, January 4, 2008 | 10:25 PM
PRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman.
Jeff Julin is the 2008 Chairman of the Public Relations Society of America. Mr. Julin is also president of MGA Communications, Inc. with 30 years experience in public relations, community affairs, communication strategies and marketing communication programs. He has worked with numerous controversial projects, from product liability to regulatory and labor situations, and has acquired strong skills in issues and crisis management.
Show Notes:
3:24 - Julin on being elected to Chairman of PRSA.
5:30 - Julin on his PR firm MGA Communications.
6:12 - Julin on balancing his schedule to meet the needs of PRSA and MGA Communications simultaneously.
6:48 - Julin on what led him to become an active PRSA member.
7:54 - Julin on how he got into public relations.
9:24 - Julin on becoming President of PRSA.
10:44 - Julin reveals the biggest challenges currently facing the PR industry.
11:44 - Julin on what he plans to do as PRSA President.
13:19 - Julin on the impact of PRSA on his professional development.
14:12 - Julin shares his biggest surprise on how things work inside the PRSA.
15:09 - Julin discusses laying the groundwork for his imminent term at the PRSA 2007 International Conference.
16:58 - Julin talks about the benefits of being an active PRSA member.
18:01 - End
iPressroom Editorial Staff: Friday, December 7, 2007 | 5:13 PM
Show Notes:
3:14 - Farrington explains his mandate as General Director of the Chartered Institute of Public Relations.
4:50 - Farrington on how the UK perceives the United States during this time of war.
6:16 - Farrington on how Great Britain's sentiment toward the U.S. has changed since Tony Blair's departure as prime minister.
7:52 - Farrington on the policies he would pursue if he was the current U.S. Secretary of State.
12:02 - Farrington on why he is not an advocate of blogs.
13:58 - Farrington on how social media has changed the way organization's respond to a crisis.
15:39 - Farrington on identifying target audiences for social media communications.
18:26 - Farrington on how global communications impact traditional media relations.
20:05 - Farrington on how people interested with CIPR or the Global Alliance can get involved.
20:44 - End
iPressroom Editorial Staff: Friday, November 30, 2007 | 3:15 PM
Josh Hallett is internationally recognized as a thought leader in the convergence of social media, corporate public relations and marketing. Mr. Hallett is the founder of Hyku, LLC, who recently joined technology PR firm Voce Communications. He has provided support to Fortune 500 firms, the traditional media, and some of the world's largest public relations and marketing firms. Mr. Hallett is also a highly sought-after public speaker on social media and has presented at numerous workshops, seminars, and conferences in a wide variety of marketing segments. He participated in the official conference blog at the 2007 PRSA International Conference.
Show Notes:
3:30 - Hallett on his role as a conference blogger at the 2007 PRSA International Conference.
5:15 - Hallett on his introduction to social media.
6:25 - Hallett on his transition into new media consulting.
7:14 - Hallett on why he became involved in a "communication-driven" industry.
8:19 - Hallett on how much time he dedicates to learning new media technologies.
9:21 - Hallett on understanding the business application of new media services.
11:19 - Hallett on the challenges of open source technology.
12:26 - Hallett on determining what social media application will provide the best support for a client.
15:33 - Hallett on the challenge of implementing new media technology in order to positively impact the client's communication campaign.
17:47 - Hallett on educating clients to perceive their website as a live communications vehicle between the company and its customer.
20:18 - Hallett on how his non-traditional background has helped him build a unique vision as a PR professional.
22:21 - End
iPressroom Editorial Staff: Wednesday, November 21, 2007 | 10:21 AM
This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by change. As CIO, Marianne is responsible for the agency's intellectual property strategy, as well as promoting ideas and innovation internally through cultural and educational initiatives. She was integral to the development and design of Waggener Edstrom Worldwide flagship Innovation CommunicationSM system, which helped ground the agency's reputation for deep and substantive work in public relations. Show Notes: 3:20 - Allison describes her role at Waggener Edstrom Worldwide. 4:10 - Allison on how she became the Chief Innovation Officer. 5:23 - Allison explains how she advise clients on promoting early adoption of new, innovative products and services. 6:59 - Allison reveals the challenge of introducing a new technologies to consumers. 8:44 - Allison on what can be done to accelerate the adoption of new technologies. 10:02 - Allison elaborates on steps to alleviating consumer anxiety toward new technologies and consumer electronics. 10:57 - Allison gives examples of how consumer dissent can positively impact product innovation. 13:53 - Allison on the importance of trust when introducing new technology products and services. 16:44 - Allison talks about whether philanthropic endeavors can actually work to build consumer confidence in new technology. 18:54 - Allison on the launch of Microsoft Vista and the future of the software giants. 22:05 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
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