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Recent Blog Posts
Dec 27, 2011
Twitter Account Lawsuit Could Change Corporate Social Media Strategy for PR and Marketing
When Noah Kravitz left PhoneDog, a US-based mobile news website, he...
Dec 12, 2011
Five PR Tips for the Google Freshness Update: Part 2 of 2 - How to Use Your Online Newsroom for SEO
Google has spoken. Freshness matters. New content and f...
Nov 21, 2011
Five PR Tips for the Google Freshness Update: Part 1 of 2
Google has spoken. Freshness matters. The trendsetter i...
In the News
Jun 20, 2011
Latergy and iPressroom join forces
iPressroom, developer of a web content management platform for online newsrooms, websites and social media communications, partnered with Latergy, a strategic video marketing and communications consultancy.
Jun 20, 2011
Tools Round Up: Facebook Leak, LinkedIn on Klout, and More
iPressroom and video specialist firm Latergy have partnered. The two will work together to create, distribute, and measure the impact of multimedia content for clients across PR, IR, and marketing.
Dec 09, 2010
A Company's Online Presence Is Now the Measure Of Its Brand Awareness and Sophistication — How's Your Site Looking?
Aug 11, 2009
Report: Social media falls mostly to PR
LOS ANGELES: PR leads digital communications at 51% of organizations, while marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International, and PRSA.
Sep 25, 2008
Join Chris Bechtel at PRSA's New Media Seminar
The PR industry is helping redefine how organizations communicate using new media. While this brave new world is ripe with opportunity, the challenge for PR pros is finding a way to stay up-to-speed on the latest technologies, tools and trends.
Sep 17, 2008
New Event: APOC Presents The Mixergy Viral Forum
Join iPressroom's Chris Bechtel as he speaks at APOC/Mixergy viral video conference.
Sep 12, 2008
5 Ways to Create Good Content - The Chris Bechtel Interview
We've all heard that "Content is King", but how do you come up with it? iPressroom's Chris Bechtel talks to Mixology.com about the best strategies for creating compelling content.
Sep 06, 2007
PR Week - 'Momcasts' grow as a source for enlightening parents
Randi Schmelzer - April 24, 2006
Packing lunches, changing diapers, running errands, and downloading podcasts? If one of the latest trends in Internet programming is any indication, that's exactly what moms are doing.
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Feb 01, 2007
MarketingSherpa - Email Marketing Award Winners 2007
In April 2005, Schwartzman & Associates launched a podcast for iPressroom, a privately held company in which the agency retains an equity stake.
Oct 11, 2006
L.A. Opera upping its 'hip quotient' via Web
Take a famous choreographer who is used to the rhythms of Madonna, the casual banter between world-class vocalists and the rise of YouTube and MySpace, and opera may well be on its way to a new renaissance.
