Online Newsroom and PR Software as a Service Provider Enables Social Video Communications on Corporate Websites

LOS ANGELES, CA. – July 7, 2009 – Online newsroom and pr software as a service provider iPressroom has introduced a revolutionary set of features enabling organizations to effectively and efficiently add Social Video Communications to their organization’s website without making any significant changes to their web hosting infrastructure.

One hundred and fifty-two million Americans watched 16.8 billion video clips online in April 2009, up 16 percent from March 2009, according to ComScore and eMarketers predicts double digit spending growth on online video communications through 2011.

“YouTube drives a Faustian bargain. You get free social video on your site and they get to siphon off your traffic,” said iPressroom vice president of products and services Chris Bechtel. “It’s easier to watch than it is to read. Online video is becoming the premium online engagement channel. We’re making it easy for non-technical people to use online video on their websites,” continued Bechtel.

The new social video service (available in select packages within the Online Newsroom, Podcasting or Microsite product offerings from iPressroom) combines plug and play online video hosting, a brandable flash video player, embed codes to allow visitors to embed your video on their web pages, commenting with or without moderation to encourage conversations about on your video, HD and widescreen video formats, automated distribution via YouTube, Revver, MetaCafe and Yahoo Video, among others.

With organizations of all sizes adding video to their online newsrooms, websites and video sharing sites, iPressroom is introducing the new Social Video Communications Service to provides non-technical, communications, marketing and PR professionals with the ability to easily post new audio and video content to multiple locations with one-click instead of 100.

Social Video Communications Service:

• Capable of delivering HD video to any computer
• Full-screen capable
• Not water-marked, enterprise level solution, player can even be modified to match client branding
• Built-in embed and link codes and Email-to-a-friend for sharing
• Integrated social sharing (post videos to Digg, Reddit, etc)
  

iPressroom is in use by organizations including CarMax, the California Endowment, Toyota, Trend Micro, and UCLA to empower non-technical business users to manage web and digital media content in one online dashboard. Available in pre-configured packages designed for both marketing and public relations professionals, iPressroom’s software-as-a-service (SaaS) content management platform lets organizations create, manage and measure web content in online pressrooms, campaign microsites and landing pages, podcast portals, online video and blogs.

iPressoom includes:

• Web Content Management
• Photo Management 
• Streaming Media and Podcast Management
• Document Management
• Media Contact Database Manager 
• Email Campaign Management
• Blog Engine
• Integrated Statistics and Reporting
• Collaboration Manager
• Media Monitoring
• Syndication (RSS/Feed) Management
• 24/7 Support
  

About iPressroom

iPressroom provides web content management software and services for marketing and public relations, podcasting strategy and execution, and search engine optimization services, to leading mid-market and global 1000 firms across a variety of vertical industries including technology, retail, entertainment, media and government among others. iPressroom was conceived by web-based software application experts and marketing communications professionals with over two decades of practical experience promoting name brand companies. The company is headquartered in Los Angeles with technology development centers in Irvine, California and Kaluga, Russia.