Online Newsroom Blog: Home

Twitter Account Lawsuit Could Change Corporate Social Media Strategy for PR and Marketing

Tue, 27 Dec 2011 19:56:30 GMT

When Noah Kravitz left PhoneDog, a US-based mobile news website, he took his 17K follower Twitter account with him – changing his user name from @Phonedog_Noah to @noahkravitz. (Full Story – AFP) The company took ...

Five PR Tips for the Google Freshness Update: Part 2 of 2 - How to Use Your Online Newsroom for SEO

Mon, 12 Dec 2011 17:57:59 GMT

Google has spoken. Freshness matters. New content and frequently updated content are getting a big boost in visibility thanks to the commonly dubbed Freshness Update. Estimates are claiming that this change now affects over 35% of all ...

Five PR Tips for the Google Freshness Update: Part 1 of 2

Mon, 21 Nov 2011 19:09:49 GMT

Google has spoken. Freshness matters. The trendsetter in search rolled out new algorithm changes that will affect one in three searches. In a nutshell, new content and frequently updated content are getting a big boost in ...

iPressroom Salutes America's Veterans

Fri, 11 Nov 2011 19:30:56 GMT

Veterans Day was established by Woodrow Wilson on November 11, 1919 to honor our World War One veterans. Since then the brave men and women of our armed forces have fought in many wars and conflicts throughout the world in defense of our ...

Halloween Special: Top 5 Scariest PR Challenges

Mon, 31 Oct 2011 17:23:03 GMT

Halloween is a time for ghouls and goblins (and lots of candy!). But what scares PR people the most? Here are our top 5. (Share yours in the comments) PR Scare #1: Big news leaked before it's official. One of the ...

5 Reasons Infographics are Media Relations Must-haves for Online PR

Thu, 13 Oct 2011 21:29:21 GMT

Information graphics, or infographics as they are frequently described, are increasing in number across the web. Utilized by bloggers as well as mainstream media to communicate and illustrate complex data and information in an easy to ...

Online Newsrooms Deliver Significant Value for Non-profits

Thu, 22 Sep 2011 18:33:23 GMT

In today's tight economy, non-profits are faced with numerous challenges - one of those key challenges is increasing exposure in today's saturated 24/7 media cycle. One tool that aids that effort is the online newsroom. Empowering non-profit ...

iPressroom Remembers 9/11

Fri, 09 Sep 2011 16:40:37 GMT

September 11, 2001 will forever be remembered for all the friends and family we lost in New York City, Washington DC, and Shanksville, PA. 9/11 has also served as a reminder of the sacrifice made by police and firefighters, military ...

10 Reasons Your Online Newsroom Needs an Upgrade

Wed, 24 Aug 2011 00:34:33 GMT

10 Reasons Your Online Newsroom Needs An Upgrade View more presentations from iPressroom No doubt you're under increased pressure to do more with less. It's often overwhleming, driving outcomes in media relations, marketing, monitoring ...

5 Ways to Get Visibility for Your News and Communications Content

Fri, 22 Jul 2011 20:01:34 GMT

If you’re in communications, PR, or marketing, you know how critical it is to be visible in all the places where your target audiences spend their time. And you know, as a consumer of news and information, that there is a lot competing for ...

How to Engage in Social Media And Keep Your Traffic

Fri, 08 Jul 2011 18:53:26 GMT

Keep traffic coming to your website, you’ve earned it. You’ve designed your SEO strategy , you’ve tested words and phrases and now you’ve drawn prospective customers, readers, media and others to your site and ...

Top 5 Reasons You Need a Social Media Newsroom on Your Website

Mon, 20 Jun 2011 21:17:25 GMT

Today, everything has become social - including the news. And if you are in marketing, PR, or communications, you are tasked with increasing the visibility of your organization, protecting its reputation and integrating social media into ...

Ten Content Marketing Tips that Deliver: A Webinar Recap

Wed, 01 Jun 2011 22:39:24 GMT

Innovative Content Tips from ideaLaunch Founder Byron White iPressroom's CEO, Chris Bechtel, sat down recently with ideaLaunch Founder, Byron White, to discuss the importance of maintaining fresh content on today’s websites and online ...

A Memorial Day Message From iPressroom

Thu, 26 May 2011 19:41:15 GMT

A Memorial Day Message from iPressroom On this special Memorial Day Weekend, iPressroom would like to take a moment to deeply thank our men and women in uniform who gallantly served both in our past and present, and especially ...

Join Us for a FREE Content Marketing Webinar

Fri, 20 May 2011 01:10:58 GMT

On Tuesday, May 31st at 2 p.m. EST, Chris Bechtel, CEO of iPressroom, will be joining ideaLaunch founder Byron White to discuss, “Reaching a Global Audience to Drive Influence, Reputation and Outcomes.” By attending this ...

4 Tips for Generating Fresh Content in Your Online Newsroom

Thu, 19 May 2011 21:34:54 GMT

So you finished that 3-week financial project for your manager and you’ve finally had time to revisit your company or organization’s website and online newsroom, which is your responsibility. You take a look and immediately get ...

Flooding, Hurricanes and Inclement Weather Require the Best Response in PR Crisis Management Services

Tue, 17 May 2011 17:47:13 GMT

As floodwaters continue to rise in the towns and communities along the banks of the Mississippi, the city and county governments responsible for their citizens’ welfare have taken a proactive approach to emergency warnings rarely seen in ...

Control, Engage, and 360 Degree Communication at PRSA Digital Impact Conference

Thu, 12 May 2011 21:16:59 GMT

Control, Engage, and 360 degree communication, are the three phrases I heard repeated over and over again at the PRSADI Conference in NYC this year. PR professionals, marketers, and corporate communicators are wrapping their heads around ...

Twitter for PR Webinar Recap: Get the Tips, Survey Results, Presentation and Audio

Thu, 28 Apr 2011 20:39:17 GMT

The iPressroom-CommPRO.biz Webinar on Wednesday of this week provided some excellent content for PR and Marketing professionals to evaluate and consider. Twitter has proven its worth in delivering vital messages to both media and consumers, and the ...

Twitter for PR Webinar to Highlight Survey Results: More than 68% of respondents use Twitter for publicity

Thu, 28 Apr 2011 20:17:00 GMT

The impact of Twitter was discussed in great detail during the iPressroom-CommPRO.biz Webinar Wednesday, moderated by iPressroom CEO, Chris Bechtel, and featuring guest panelist John Earnhardt, Director of Social Media for Cisco. Attendees ...

The Dynamics of Search and Content Management

Mon, 18 Apr 2011 20:30:00 GMT

There is no denying that content creation is the key to having an engaging and relevant website for both your various audiences and search engines alike. Regarding the relationship of search and content management, Chris Baggott from Compendium ...

Don't Miss S.M.A.S.H. Meet-Up in Los Angeles April 7th

Thu, 31 Mar 2011 22:16:35 GMT

Great Program of Social Media Leaders and Innovators at S.M.A.S.H. It will be my pleasure to moderate a dynamic session on Future Social – which, as we know, can be minutes from now in this game-changing environment. We will ...

Recent Report States Online is First Destination for News

Wed, 30 Mar 2011 16:00:00 GMT

A recent survey conducted by Nielsen Media Research and the Pew Research Center showed that 41% of Americans named the Internet as their main source for news for national and international issues. This was an increase of 17 percent ...

iPressroom @ S.M.A.S.H. Meet-Up in Los Angeles April 7th

Mon, 28 Mar 2011 18:12:01 GMT

Get SMASHED with iPressroom. S.M.A.S.H (Social Media Skills Huddle), Los Angeles, April 7, 2011 Sign up today for S.M.A.S.H. (Social Media Advanced Skills Huddle) which will be taking place at the USC Campus in Los ...

iPressroom Austin at SXSW

Fri, 18 Mar 2011 19:56:00 GMT

We here at the iPressroom Austin office were super-excited to attend SXSW Interactive this year. We had our schedules ready with back-up sessions for every time slot and already plotted out plans for Gowalla check-ins and the evening events. Here's ...

The 3 "S's" to Website Newsroom Success

Tue, 15 Mar 2011 19:01:00 GMT

In previous blog posts we’ve been talking about the value of maintaining CONTROL over your website, your online newsroom, and your content. Yes, there is no issue with setting up a presence on Twitter, Facebook or LinkedIn but the best place ...

Best Practices for Including Links, Images, and Video in Press Releases

Fri, 11 Mar 2011 20:54:00 GMT

The press release. Since the first press release dropped in 1906, the whole idea has been to get the information to the media as simply as possible. Over the years the format kept tightening in focus, and now a modern press release is ...

Ask The CEO - Tips for Online Marketing and Communications: Your Questions Answered

Wed, 09 Mar 2011 18:36:20 GMT

Once again the e-mailbag was full of hospital reports. And like your typical HMO, until today, I have chosen to look the other way regarding these maladies. Fortunately, these were not about corporate communications ...

Audio Podcasts: How to add cost-effective multi-media to your content marketing mix

Thu, 03 Mar 2011 13:14:00 GMT

A couple of years ago, podcasts were all the rage and for good reason – they were fast, easy to produce and effective marketing tools. Recently, they’ve been overshadowed by social media innovations and a push toward video ...

10 Reasons Why You Need to Upgrade Your Online Newsroom

Tue, 22 Feb 2011 19:35:35 GMT

Ten Reasons You Need to Upgrade Your Online Newsroom in 2011 View more presentations from iPressroom. 2011 should prove to be another year where online content continues to grow and dominate the media landscape. ...

5 Reasons Why You Need a Content Management System

Thu, 17 Feb 2011 16:00:00 GMT

There are many good reasons why you should run, not walk, to work with a good web content management system. With the pervasive need today for new, dynamic and relevant content on a website updated on a frequent basis – it is clear that ...

Is Your Website Social Media Ready? 3 Capabilities You Need Today

Tue, 15 Feb 2011 16:00:00 GMT

If you’re like most organizations, 2010 was the year you were finally able to jump in and set up a social media communications program. So where will you take your program in 2011? The Social Media Examiner recently ...

3 Reasons You Need Social Media Press Releases on Your Site

Thu, 10 Feb 2011 19:00:00 GMT

Today, the Social Media Press Release, inspired by Shift Communications early SMPR template, is a hot topic. PR pros and services are busy reformatting the traditional news release by cutting out the fluff and adding meaningful ...

Ask the CEO - Tips for Online Marketing and Communications: Your Questions Answered

Thu, 03 Feb 2011 16:18:00 GMT

This week’s questions involve the daily dilemma of how far to stray away from the standard company communications when unusual or difficult events are taking place. Especially in today’s world of Twitter and Facebook, ...

What is Search Engine Relevance?

Tue, 01 Feb 2011 13:00:00 GMT

If you have been reading about how to optimize your content for search engines, you’ve undoubtedly heard the word 'relevance' over and over. We all know what the word means, but to really understand optimization you need to know how the ...

Ask the CEO—Tips for Online Marketing and Communications: Your Questions Answered

Thu, 27 Jan 2011 16:28:00 GMT

Each week, Chris Bechtel, iPressroom's CEO, will answer 3 of your questions about online communications, trends, challenges you may have and other issues. Email your questions to: AskChris@ipressroom.com. This week’s ...

One Piece of Advice for PR Professionals in 2011

Tue, 25 Jan 2011 18:34:43 GMT

2011 is certain to be another year where we're bombarded with helpful suggestions and recommendations regarding best practices for online PR and corporate communications. Social media, optimized press releases, blogs, images, videos, etc., are ...

Stock Performance May Rise and Fall on Social Media Chatter

Tue, 11 Jan 2011 13:18:00 GMT

According to a December NewYorkTimes.com article, institutional traders and others are now using sophisticated language models to uncover positive or negative directions of companies. No longer is the traditional “sales are up” ...

But I need a Social Media Press Release published to our site TODAY!

Wed, 05 Jan 2011 19:55:50 GMT

A company united, departments divided. When IT and Marketing/PR come together, communication disconnect ensues. Based on what we hear from clients, here is a mock dialogue between a web IT manager and a corporate ...

Is There Really Such a Thing as a "Search Optimized Press Release"?

Wed, 05 Jan 2011 13:00:00 GMT

There are a lot of tools intended to optimize your press release for search. The idea at its most basic is that by working proper structure and keywords into the title and copy, your page will get more search traffic. Several tools ...

The success for an online site is based on content — but who’s driving it is also vital

Wed, 29 Dec 2010 20:11:57 GMT

The main success factor for a corporate website, online newsroom (or even a blog) is the relevancy and up-to-date importance of the information. The content needs to be important to the audience, easily understood and usable and builds over time ...

Five Words Are the Secret of Success in 2011

Tue, 14 Dec 2010 13:19:17 GMT

Forget the fantasy league budget projections, the Web 16.4 version and the corporate expansion to Bora Bora. For success in 2011, you need to remember five little words. Actually the five words that lead to success on your ...

Your News Distribution Doesn't Have to Piggyback to Bring Home the Bacon

Tue, 07 Dec 2010 12:08:00 GMT

In the old days, news distribution meant news releases going over “the wire” – usually piggybacking on the electronic system set up by the Associated Press. The AP had as its members regional and local newspapers around ...

Don't Play Scrooge with Your Promotional Budget During Hard Times

Tue, 30 Nov 2010 19:00:00 GMT

Marketing and public relations expenses (and people) are often the first things cut during rough economic times. While all areas come under scrutiny when budgets are tight, companies that do spend as usual – or even a little extra - come out ...

A Press Release AND a Picture are Worth a Thousand Words

Wed, 24 Nov 2010 16:17:22 GMT

In an age where online and social media dominates PR strategy, there is still a lot of traction gained by using a quality, high-resolution picture. An image can often capture the details of a product or the emotion of an individual with ...

Team Spotlight Podcast: Meet iPressroom's Client Services Director

Wed, 17 Nov 2010 18:49:08 GMT

Our Team Spotlight Series continues with an interview with Christina Petropoulos, iPressroom’s Director of Client Services. Christina is a veteran of traditional and interactive marketing initiatives across a wide array of ...

Managing Crisis Communications Online

Tue, 09 Nov 2010 07:19:00 GMT

A company’s website is the lightening rod for news during a crisis. It’s where those involved in the crisis, their families, the media and others will be going to get the latest information. Does your site stand the test? It ...

Connect Directly to AP Photo Express with iPressroom 3.5

Thu, 04 Nov 2010 13:29:00 GMT

The ability to push images to the Associated Press with just a few clicks of the mouse is a powerful option. Every PR professional knows that images are an integral part of any solid PR strategy – reporters value the ability to ...

ROI for the CEO: Clearly explaining the value of top quality online communications

Thu, 28 Oct 2010 16:00:00 GMT

One thing anyone ever involved with technology, new media or social networking knows is that in order to satisfy the khakis (former “suits” now dressing casual) down the hall, you have to show them the money. Regardless of the business ...

Evolving Your Online Newsroom in an Age of Social Media

Tue, 26 Oct 2010 16:05:00 GMT

The iPressroom team visited Washington DC for the PRSA 2010 International Conference and it seemed every other sentence spoken by attendees, speakers and vendors included "social media, Twitter, or Facebook", or all three. But what does it all ...

PR Professionals Now Have a Direct Connection to Social Media Channels, News Outlets and the Associated Press with iPressroom's Newest CMS Update

Thu, 14 Oct 2010 16:15:00 GMT

The current focus in PR strategy now demands that information reach not only traditional media outlets, but search engines, online news databases and social media. Posting information in some if not all of these channels is a must in ...