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Top 5 PR Steps to Boost Your Clients Online Media Strategy

Fri, 12 Mar 2010 15:30:57 GMT

While the fundamental principals of PR remain the same, the methodology in achieving PR success for our clients has evolved dynamically with the increased use of new media. With that said it doesn't hurt to take a moment and analyze ...

Staying In Front of the Story in a New Media World

Mon, 01 Mar 2010 16:35:15 GMT

Photo credit:www.flickr.com/photos/bz3rk/ CC BY-NC-SA 2.0 As a veteran journalist and newswire executive, the global reach of the Internet and power of new media is mindboggling. Where once access to ...

Ten Reasons Why You Need a Better Online Newsroom in 2010

Wed, 27 Jan 2010 14:01:00 GMT

Many of us start the new year with a new set of goals, and high hopes for the successes the new year will bring. If you are in PR, Corporate Communications, or Marketing, you need to put upgrading your Online Newsroom high on the list of new ...

The City of Calgary launches new newsroom

Mon, 11 Jan 2010 15:26:43 GMT

The City of Calgary is launching a multi-media newsroom today which will provide a user friendly environment to view news with links to applicable City content. “We believe that this newsroom will make The City of Calgary a leader among ...

Guantanamo PR Chief on Gov 2.0, Social Media Engagement and Mainstream Media Relations

Wed, 23 Dec 2009 12:00:51 GMT

Handling public affairs at the detainment facility operated by the Joint Task Force at GTMO “Gitmo,” the efforts of the Office of the US Secretary of Defense in establishing an umbrella social media policy and whether the US Dept. of ...

Rising to the Top of PRSA with Chair-Elect Gary D. McCormick, APR

Mon, 21 Dec 2009 11:58:00 GMT

How to become a PRSA board member, inside PRSA’s prestigious College of Fellows and judging the PRSA Silver Anvil Awards with PRSA Chair-Elect Gary D. McCormick, APR, Fellow PRSA and Director, Partnership Development at HGTV, Scripps ...

On the Record…Online with Deirdre Breakenridge

Fri, 18 Dec 2009 11:55:00 GMT

Managing social media engagement, the impact of social media on our intellectual development and what’s next with author and social media professional Deirdre Breakenridge (@dbreakenridge), president of PSFMarketwyse, recorded at the 2009 PRSA ...

Our New Social Video Features for Corporate Websites

Mon, 27 Jul 2009 15:44:36 GMT

A lot of thought went into our new set of features enabling organizations to effectively and efficiently add Social Video Communications to their organization’s website. As always with iPressroom, we had to offer industry-leading tools that anyone ...

Online Newsroom Best Practices with Toyota Social Media Supervisor Scott Deyager

Mon, 22 Jun 2009 23:15:15 GMT

Online newsroom best practices, online newsroom design and social media communications with Toyota Social Media Supervisor Scott Deyager, who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online ...

Are you Digital Ready?

Thu, 07 May 2009 09:38:26 GMT

After teaching hundreds of PR and communications professionals all over the world social media communication skills, I know there is huge demand for digital fluency in the workplace. But which skills are the most important to employers and how are ...

On the Record...Online with David Carr of the NYT's Keynote at PRSA

Fri, 18 Jul 2008 15:52:38 GMT

Link to Podcast Post New York Times Media Business Columnist David Carr goes On the Record...Online at the Digital Impact Conference in New York, June 9 & 10, 2008. Carr writes The Media Equation column for the Monday Business section ...

On the Record...Online with PRSA Fellow Ira Yellen

Fri, 20 Jun 2008 15:14:17 GMT

Link to Podcast Post PRSA Fellow Ira Yellen goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss the challenges of efficiently managing a PR agency. This PR podcast was recorded at the 2007 ...

On the Record...Online with BusinessWeek Computers Dept. Editor Spencer Ante

Mon, 09 Jun 2008 10:02:59 GMT

Link to Podcast Post BusinessWeek computers department editor Spencer Ante goes On the Record...Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States. ...

On the Record...Online with Opinion Page Journalists

Tue, 03 Jun 2008 00:53:45 GMT

Link to Podcast Post San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut go On the Record...Online to discuss the personality of their newspaper's opinion ...

On the Record...Online with Coca Cola Comm. Dir. Ray Crockett

Fri, 16 May 2008 03:59:39 GMT

Link to Podcast Post Coca Cola Director of Communications Ray Crockett goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss Coca Cola's adoption of new media and challenges facing the company's ...

On the Record...Online with Forrester Analyst and Groundswell Co-author Josh Bernoff

Wed, 07 May 2008 10:27:59 GMT

Link to Podcast Post Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff goes On the Record...Online to discuss his book as well as ...

On the Record...Online with Cisco Systems Senior Director of Corporate Communications Maureen Kasper

Fri, 11 Apr 2008 09:25:38 GMT

Link to Podcast Post Cisco Systems' Senior Director of Corporate Communications Maureen Kasper goes On the Record...Online to discuss social media trends on the way organizations communicate and how the walls between internal and external ...

On the Record...Online with BusinessWeek Columnist Jon Fine

Thu, 20 Mar 2008 09:48:23 GMT

Link to Podcast Post BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives. 0:29 - ...

On the Record...Online with Slate.com Reporter Chris Wilson

Fri, 07 Mar 2008 18:00:48 GMT

Link to Podcast Post Slate.com reporter Chris Wilson author of "The Wisdom of the Chaperones Digg, Wikipedia, and the myth of Web 2.0 democracy" reveals the dirty little secret about the mythical wisdom of the crowd behind these social news ...

On the Record...Online with Disneyland VP PR Duncan Wardle

Sun, 17 Feb 2008 17:44:31 GMT

Link to Podcast Post Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era. This podcast was recorded at the 2007 ...

On the Record...Online with SEO Guru Lee Odden

Fri, 01 Feb 2008 15:29:41 GMT

Link to Podast Post CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing. This PR podcast ...

On the Record...Online with Harvard Scholar Kevin Lewis

Fri, 18 Jan 2008 16:36:29 GMT

Link to Podcast Post On the Record...Online with Harvard Scholar Kevin Lewis who's study on friendships on Facebook was featured on page A1 of the New York Times. ...

On the Record...Online with PRSA Chairman Jeff Julin

Fri, 04 Jan 2008 22:25:34 GMT

Link to Podcast Post PRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman. This PR ...

On the Record...Online with CIPR Director Colin Farrington

Fri, 07 Dec 2007 17:13:54 GMT

Link to Podcast Post General Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current ...

On the Record...Online with Hyku blogger Josh Hallett

Fri, 30 Nov 2007 15:15:58 GMT

Link to Podcast Post Social media consultant Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external ...

On the Record...Online with WagEd Chief Innovator Marianne Allison

Wed, 21 Nov 2007 10:21:31 GMT

Link to Podcast Post Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss ...

On the Record…Online with the Chairman of W2 Group Larry Weber

Fri, 16 Nov 2007 12:51:24 GMT

Link to Podcast Post Larry Weber goes on the On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the impact that social media has on news today and his experience building one the ...

On the Record...Online with World Bank Senior Advisor of External Relations Edith Wilson

Mon, 12 Nov 2007 08:50:09 GMT

Link to Podcast Post Edith Wilson goes On the Record...Online with host Eric Schwartzman to discuss the integration of new media at the World Bank and how the organization has responded to recent controversial issues. This podcast ...

On the Record...Online with Former White House Communications Director Karen Hughes

Wed, 31 Oct 2007 11:41:20 GMT

Link to Podcast Post Former US President George W. Bush's director of communications Karen Hughes goes On the Record...Online with iPressroom founder and chairman Eric Schwartzman about strategic communications messaging, promoting American ...

On the Record...Online with Communications Overtones Blogger Kami Huyse

Sun, 21 Oct 2007 11:40:29 GMT

Link to Podcast Post Kami Huyse goes On the Record...Online with host Eric Schwartzman to discuss what went into launching this year's official conference blog, the value of online analytics and exactly why social media could be a ...

On the Record...Online with Author and Ethicist Dov Seidman

Thu, 04 Oct 2007 11:38:42 GMT

Link to Podcast Post Dov Seidman goes "On the Record...Online" with host Eric Schwartzman to discuss why how you do business is more important than the bsuiness you do in today's hyper-connect world. Dov Seidman is the author of ...

On the Record...Online with BusinessWeek Chief of Correspondents Joseph Weber

Fri, 03 Aug 2007 09:00:01 GMT

Link to Podcast Post Joseph Weber goes “On the Record...Online” with host Eric Schwartzman to discuss BusinessWeek, the breakdown of how a story makes news and the future of print journalism. Joseph Weber is chief of correspondents ...

On the Record...Online with Forbes.com CEO James Spanfeller

Thu, 12 Jul 2007 08:59:22 GMT

Link to Podcast Post James Spanfeller goes "On the Record...Online" with Eric Schwartzman to talk about the future of advertising in the age of the Internet. James Spanfeller serves as President & Chief Executive Officer of ...

On the Record...Online with New York Times Columnist David Carr

Thu, 14 Jun 2007 08:58:52 GMT

Link to Podcast Post David Carr goes "On the Record...Online" with Eric Schwartzman to talk about blogging, influence, and the newspaper industry. David Carr has been writing about media as it intersects with business, culture and ...

On the Record...Online with Social Media Author Paul Gillin

Thu, 31 May 2007 08:56:51 GMT

Link to Podcast Post Paul Gillin goes On the Record...Online with Eric Schwartzman to talk about new influencers of popular opinion. What motivates them, what they value and what marketers can do to engage with them. Paul Gillin has ...

On the Record...Online with Release 2.0 Editor Authority Jimmy Guterman

Fri, 11 May 2007 16:06:12 GMT

Jimmy Guterman goes "On the Record...Online" with host Eric Schwartzman to reveal his thoughts on the effectiveness of current Social Media business models, the misuse of the term conversation in "conversational marketing" and the Digg ...

On the Record...Online with Avenue A Razorfish President Dave Friedman

Thu, 03 May 2007 16:05:49 GMT

Link to Podcast Post Dave Friedman goes On the Record...Online with Eric Schwartzman about the relationship between digital and traditional media, the future of interactive marketing and the fate of journalism. Throughout his career, Dave ...

On the Record...Online with Social Media Maverick Stowe Boyd

Thu, 03 May 2007 16:05:23 GMT

Link to Podcast Post Famed Blogger Stowe Boyd goes On the Record...Online with host Eric Schwartzman to reveal his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere, the new ethics of social media and ...

On the Record...Online with Chicago Tribune Chief Business Correspondent David Greising on Zell Acquisition

Thu, 03 May 2007 16:04:49 GMT

Link to Podcast Post David Greising goes On the Record...Online with host Eric Schwartzman to reveal his thoughts on the recent sale of Tribune Co. to billionaire Sam Zell, the economic future of the newspaper business and The Chicago ...

On the Record...Online with World Economic Forum Senior Media Matthias Lufkens

Thu, 03 May 2007 16:04:25 GMT

Link to Podcast Post World Economic Forum Senior Media Manager, Matthias Lufkens, goes On the Record…Online with host Eric Schwartzmanabout the 2007 Global Information Technology Report, why key nations slipped in the rankings, the impact ...

On the Record...Online with Cisco New Media Manager Jeanette Gibson

Thu, 03 May 2007 16:03:50 GMT

Link to Podcast Post Jeanette Gibson goes "On the Record...Online" with host Eric Schwartzman to discuss the importance of online press rooms for today's business community. They discuss the secrets behind the success of Cisco's online news ...

On the Record...Online New Media Masters Panel Part 2

Fri, 23 Mar 2007 17:53:33 GMT

Link to Podcast Post Special Episode: On the Record...Online host Eric Schwartzman moderates the second segment of the "New Media Masters Panel" with General Manager Rob Barrett of the Los Angeles Times, General Manager Larry Gerbrandt of ...

On the Record...Online New Media Masters Panel Part 1

Fri, 16 Mar 2007 16:03:04 GMT

Link to Podcast Post Special Episode: On the Record…Online host Eric Schwartzman moderates a "New Media Masters Panel" with Rob Barrett, GM, LATimes.com, Larry Gerbrandt, GM, Nielsen Analytics, Claude Brodessor, NPR's "The Business" and ...

On the Record...Online with Warren Cowan, Rogers & Cowan Founder

Fri, 09 Mar 2007 16:02:16 GMT

Link to Podcast Post Warren Cowan goes On the Record…Online, with host Eric Schwartzman to reveal what a night on the red carpet at the Oscars is like, the challenges of working with major stars and the history of the movie premier ...

On the Record...Online in Singapore: SPECIAL EPISODE

Fri, 02 Mar 2007 17:35:00 GMT

Link to Podcast Post Eric Schwartzman, presents an excerpt from his New Media PR Boot Camp at the Strategic Media Relations Conference & Workshop in Singapore. Schwartzman shares podcasting case studies with government officials of ...

On the Record...Online with Hollywood Reporter Deputy Film Editor Anne Thompson

Fri, 23 Feb 2007 16:01:44 GMT

Anne Thompson goes On the Record...Online with host Eric Schwartzman to reveal how movies secure Oscar nominations, how films win Oscar campaigns and whether or not online buzz influences which movies get nominated. The deputy film editor ...

On the Record...Online with Variety Executive Editor/International Managing Director Steven Gaydos

Fri, 16 Feb 2007 15:59:56 GMT

Steven Gaydos goes On the Record...Online with host Eric Schwartzman to reveal the changes in Oscar campaigns due to the internet, his real opinion on the quality of the LA Times and how important the Oscars are as an advertising revenue ...

On the Record...Online with LA Weekly Deadline Hollywood Columnist Nikki Finke

Fri, 02 Feb 2007 15:59:28 GMT

Nikki Finke goes On the Record...Online with host Eric Schwartzman on this years Ocsar race, the Weinstein's impact on the Oscar campaign process and to discuss how she manages to write her brash, in-your-face style of journalism without losing ...

On the Record...Online with Billboard Editor Digital/Mobile Antony Bruno

Fri, 26 Jan 2007 15:58:35 GMT

Antony Bruno goes On the Record...Online with host Eric Schwartzman to share how involved Billboard is in digital media, what sorts of things he looks for in a pitch and what media outlets influence him. Antony Bruno joined Billboard in ...

On the Record...Online with Entertainment PR Legend Julian Myers

Fri, 19 Jan 2007 15:57:43 GMT

Julian Myers goes On the Record...Online with host Eric Schwartzman to share what he has learned throughout his career about the field of entertainment PR, managing client expectations and the role of PR practitioners play in developing a ...

On the Record...Online with Podcasters at CES 2007, Las Vegas

Thu, 11 Jan 2007 15:57:13 GMT

Tim Bourquin of TNC New Media and the “Podcast Brothers” podcast goes On the Record…Online to moderate a panel with podcast experts Michael Geoghegan, author of Podcast Solutions, Jason Van Orden, author of Promoting Your Podcast, Eric Schwartzman, ...