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Mar 12, 2010

Top 5 PR Steps to Boost Your Clients Online Media Strategy

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Mar 01, 2010

Staying In Front of the Story in a New Media World

Photo credit:www.flickr.com/photos/bz3rk/ CC BY-NC...
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Ten Reasons Why You Need a Better Online Newsroom in 2010

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About iPressroom, Inc.

iPressroom, Inc., is a hosted content management software platform for online newsrooms, websites and social media communications that was founded in 2001 by Eric Schwartzman, a former publicist at Rogers & Cowan. The company has since delivered millions of pages of news and digital media content for many of the leading companies and organizations in the U.S. including, the California Endowment, CarMax, Target, Toyota, and UCLA, among many others.
 
Available in pre-configured packages to meet specific client needs, iPressroom’s easy-to-use software is available from any computer with an internet connection. iPressroom's software tools and specialized services help agency, corporate and non-profit marketing communications pros:
  • Reach more people
  • In more places online
  • In less time
  • For less cost than a typical print ad or agency retainer.
Designed by Marketing and PR Pros with decades of experience delivering on the needs of journalists on deadline, iPressroom provides practical tools and expert guidance for managing measurable online marketing communications campaigns that drive revenue by converting interest into sales leads.

iPressroom's content management software works with most browsers and enables non-technical personnel to upload, approve and publish press releases, media alerts, company news, sales information, digital assets, logos, podcasts, images, audio, video news releases, earnings reports and virtually any other type of information that influences perception and action in key audiences including customers, investors, internal stakeholders and the news media.

iPressroom also offers fully managed solutions and services that include online news optimization, content development and management, search engine optimization, mirco-site, Extranet, and application development and implementation, podcasting and vodcasting, all powered by our marketing PR specialized web platform designed to deliver rapid, cost-effective results.  Web Design Firms - talk to us about using our platform to speed website deployment.  PR Agencies - talk to us about our tools for online campaigns and viral marketing tools.

Value Proposition:  iPressroom's dynamic communications tools and services help companies effectively integrate their corporate Web site into all aspects of their public relations and marketing communications intiatives.

Designed by public relations and marketing experts, iPressroom frees organizations to focus on the strategic side of corporate communications by automating tasks like list management, news distribution, media bookings, media tours, clips management, content management and more.  Since effective public relations depends more on building understanding than awareness, iPressroom outsourcing services empower corporations to effectively develop, distribute and communicate their messages to appropriate contacts in a variety of formats via the company’s hosted service to deliver faster, more reliable performance during peak traffic hours, remote access and an amortized fee schedule.  iPressroom requires no local installation needs or maintenance of client software.

For agencies: Increase revenue per employee.

Product Offerings:  At its core, iPressroom's online media center is a virtual press tent with no space restrictions that is always open.  The specialized set of proprietary tools include; a news room, photo room, electronic room, one-on-one rooms, eNewsletters, blogs, media credentialing capabilities and survey and measurement mechanisms.  For corporate and agency PR personnel, iPressroom can be used as a virtual news agency offering live, breaking coverage on the Net.

Service Offerings:  Managed and unmanaged online media center, podcasting solutions, Internet pressroom management and online marketing communications software, consulting and support.
Call us Toll Free at: 1-800-514-1897 Ext. 500
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