What is Corporate Podcasting?
Corporate podcasting is an easy way for you to share your organization's message with global audiences using audio or video. iPressroom can support your corporate, agency or nonprofit podcasting program by powering a site that will operate as a one-stop branded distribution channel, from which you can deliver content and provide a clear way to subscribe to your series.
Includes best practices in:
What Are the Benefits?
In the past, the economics of broadcasting put the production and distribution of media out of reach for many marketing communicators. Podcasting is the first affordable, practical solution to deliver content to broad, disparate, and niche audiences alike without relying on advertiser supported media. Using your own branded podcast site, you will be able to effectively leverage your content and reach your audiences.
- Clearly brand your series and create an audience
- 100% efficiency for conversions, since listeners opt-in to hear your messages
- Allows you to create a place to hold a dialogue with an audience of educated, influential listeners with a high disposable income
- Leverage electronic programming without an outside news media filter
- Take advantage of the most cost effective electronic media distribution channel available
What Do I Get?
Whether you need a complete turn-key corporate podcasting program or just a few
a la carte services, let iPressroom find a solution that's right for you. Features include:
Branded Corporate Podcast Site Integrated with Your Existing SiteGet audio and video podcasts on your site quickly and easily and include the latest features your audiences epxect.
Corporate Podcast Planning and Script DevelopmentWith our expert podcast producers ensure your approach will drive the results you need.
Corporate Podcast Production, Engineering, Mixing and MasteringOur engineers, producers and editors can capture your content live or by phone and deliver high-quality professional audio or video.
Custom Intros and Outros with MusicOur voice over artists and producers will create custom intros and outros and show ID's for you that include professional licesned music to give your content (and your brand) a clear identity.
Sponsorship AnnouncementOur team will help you create a compelling sponsorship/promotion that will drive listeners to your site.
Hosting, Distribution and Branded RSS FeedsWe'll take the load off of your servers use our content delivery network (CDN) and iTunes specific RSS feeds to server your content to listeners around the world.
Corporate Podcast MarketingOur experts can help you market and promote your podcasts for improved reach and effectiveness.
Integrated Reporting and MeasurementUsing our media platform CMS to power the podcast delivery, you'll be able to see what people are listening to/watching, how they found you, and where they are in the world.
Syndication through iTunes, Yahoo Podcats, Odeo and moreWith our ready-built iTunes specific RSS feeds and our automatic notification engine, we'll help you deliver your content to the major podcast aggregators easily.
Social Video CommunicationsUse our integrated online video, with embed codes and social sharing, to give your audience full access, encourage conversations, and easily distribute to iTunes, YouTube, Revver, MetaCafe, and Yahoo Video, among others.